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Interactive Ad Tackles Domestic Violence by daca_marković is a document available to read on EtoBox.

What is Interactive Ad Tackles Domestic Violence about?

The document analyzes an interactive anti-domestic violence advertisement displayed at a bus stop in Berlin. The ad uses an eye-tracking camera to detect when someone is looking at it and switches between two images - one showing a couple fighting, and the other showing them pretending to be happy. When no one is looking, it displays the couple fighting with the text "IT HAPPENS WHEN NOBODY IS WATCHING." The ad aims to elicit an emotional response from viewers and encourage them to get involved if they witn

Author

daca_marković

Language

EN