About this document
Overview of Retailing Concepts and Functions by Kasiraman Ramanujam is a document available to read on EtoBox.
This document provides definitions and explanations of key concepts in retailing. It discusses: 1. The definition of retailing as activities involved in selling goods or services to final consumers for personal use. Retailers break bulk, hold inventory, and provide services to consumers. 2. The roles and functions of retailers including selling products/services, attempting to satisfy consumer needs with the right products at the right time and place, and providing markets for manufacturers. 3. The opp
- Author
- Kasiraman Ramanujam
- Language
- EN