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What is Customer Needs in Servitization Models about?

This research article explores customer needs in developing business models focused on servitization within the context of Industry 4.0, particularly in the automotive sector. It highlights the importance of understanding customer value propositions, which include reducing machine downtime and enhancing productivity through effective service offerings. The study employs semi-structured interviews with key stakeholders in the machine tool sector to identify critical factors for successful implementation of s

Author

Alejandra Canchala

Language

EN