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Can I read Fame and Fortune : How Successful Companies Build Winning Reputations on EtoBox?

Fame and Fortune : How Successful Companies Build Winning Reputations by Charles J. Fombrun, C. B. M. van Riel, Cees Van Riel is a business book available to read on EtoBox.

What is Fame and Fortune : How Successful Companies Build Winning Reputations about?

<p>Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. <p>First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll

Who reads Fame and Fortune : How Successful Companies Build Winning Reputations?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Charles J. Fombrun, C. B. M. van Riel, Cees Van Riel
Publisher
Pearson Education, Financial Times; FT Prentice Hall; FT Press
Published
2004
Language
EN
ISBN
9780137144419
Category
business
Subjects
Management, Science, Marketing
Updated
2026-03-24

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