About this document
Customer Value Communication Strategies by Taylor Kalinowski is a document available to read on EtoBox.
The document discusses integrated marketing communications and the promotional mix. It defines integrated marketing communications as carefully coordinating all communication channels to deliver a clear, consistent brand message. The promotional mix includes advertising, sales promotions, personal selling, public relations, and direct marketing. Developing effective communications involves identifying the target audience, setting objectives, designing messages, selecting media channels, and collecting feedb
- Author
- Taylor Kalinowski
- Language
- EN