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Tokopedia vs Shopee: Marketing Strategies by Cornelius Jeremy is a document available to read on EtoBox.

Tokopedia and Shopee are the two largest e-commerce platforms in Indonesia that compete closely. Their similar use of the popular Korean wave for marketing raises questions about whether this level of competition is healthy. Customers may become annoyed by excessive similar advertising on social media from both platforms. This competition could also lead to plagiarism between the platforms. The best strategy for Tokopedia and Shopee

Author

Cornelius Jeremy

Language

EN