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This document provides course descriptions for marketing courses at Wharton. It includes introductory courses like Introduction to Marketing (MKTG 101) and Consumer Behavior (MKTG 211) as well as more specialized courses covering topics like New Product Management, Digital Marketing, Pricing Policy, and Models for Marketing Strategy. The courses aim to introduce fundamental marketing concepts and analytical tools to help students solve marketing problems and prepare for careers in marketing and business.

Author

AleksandraMadžoski

Language

EN