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What is Customer Acquisition and Retention Strategy about?

Customer acquisition and retention are important strategies. Customer acquisition is gaining new customers through marketing campaigns, referrals, and other methods. Key factors that affect acquisition include advertising, word of mouth, pricing, promotions, product quality, and sales force. Customer retention focuses on keeping existing customers and is less expensive than acquiring new ones. Retention techniques maintain relationships and include rewarding loyalty, improving service quality, and handling

Author

Bhaskar Saha

Language

EN