About this Business, Management and Accounting article
My customers are better than yours! On Reporting Customer Equity by Wiesel, Thorsten ;Skiera, Bernd ;Villanueva, Julián is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Wiesel, Thorsten ;Skiera, Bernd ;Villanueva, Julián
- Publisher
- De Gruyter Open Sp. z o.o. ; Walter de Gruyter GmbH (ISSN 1865-5866)
- Published
- 2010
- Language
- EN
- Field
- Business, Management and Accounting (Social Sciences)