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What is Customer Preferences for 150cc Bikes about?

This document is a research project report submitted as part of an MBA program. It analyzes customer preferences and satisfaction regarding specific bike brands (TVS, Honda, Bajaj) in the 150cc category for college-going customers aged 18-25. The report includes an introduction, objectives, literature review, research methodology, results and discussions, findings, and bibliography. It aims to understand customer perception and satisfaction based on factors like price, fuel efficiency, brand, style, and com

Author

Ajay Saini

Language

EN