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Marketing Plan Overview and Strategy by HUDA SYAZWANI MOHAMAD HUZAINI is a document available to read on EtoBox.

What is Marketing Plan Overview and Strategy about?

The document outlines a marketing plan process that includes: 1) Setting goals such as a mission statement and corporate objectives 2) Analyzing the current situation through marketing audits, SWOT analysis, and assumptions 3) Creating a marketing strategy with objectives, forecasts, and alternative plans 4) Allocating resources and monitoring through a budget and detailed action plan

Author

HUDA SYAZWANI MOHAMAD HUZAINI

Language

EN