Opening book details…
About this Business, Management and Accounting article
Cultural Masculinity/Femininity Influences on Advertising Appeals by Chang, Chingching is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Chang, Chingching
- Publisher
- Cambridge University Press; World Advertising Research Center; The Advertising Research Foundation; WARC Limited (ISSN 0021-8499)
- Published
- 2006
- Field
- Business, Management and Accounting (Social Sciences)