Can I read Fast Food Market Segmentation in Istanbul on EtoBox?

Fast Food Market Segmentation in Istanbul by Rohit Rathee is a document available to read on EtoBox.

What is Fast Food Market Segmentation in Istanbul about?

1) The document describes a fast food outlet called the Seda Bufe in Istanbul, Turkey owned by entrepreneur Mr. Hu Edaverdi Dalkin. The outlet focuses on two target markets - tourists and locals. 2) Istanbul is described as a historic city located between Europe and Asia that was formerly the capital of the Roman, Byzantine, and Ottoman Empires. It remains an important commercial hub. 3) The case discusses using market segmentation to target both tourists in the area as well as local customers for the fast

Author

Rohit Rathee

Language

EN