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What is Atmos DTH Strategy Case Study 2024 about?

Atmos is a leading telecom provider in India with a diverse range of services, including DTH and broadband, serving over 360 million users. The document highlights a significant shift in consumer behavior towards hybrid entertainment models post-pandemic, emphasizing the need for traditional TV players to innovate and adapt to compete with OTT platforms. Atmos holds a 25% market share in the paid TV sector and has successfully grown its customer base by focusing on premium and mass segments amidst evolving

Author

Bikrant Kumar

Language

EN