Can I read Going Green : How to Communicate Your Company's Environmental Commitment on EtoBox?

Going Green : How to Communicate Your Company's Environmental Commitment by Harrison, E. Bruce is a book available to read on EtoBox.

What is Going Green : How to Communicate Your Company's Environmental Commitment about?

Companies are often ahead of bureaucracy when it comes to environmental, health, and safety issues. The problem is to anticipate new requirements and to interact positively with various "publics." Going Green shows you how to create a corporate communication program that makes the public aware of green achievements - and explains how "going green" is related to customer loyalty and higher profits. With a seven-step process to make communication sustainable (and tied to the growing concept of sustainable development), readers can build positive results with regard to environmental awareness, action, and improvement. You'll also learn how to build a record of successful environmental communication and policy; how to communicate with activists (including dealing with legal issues); how to implement a program through successful (and unsuccessful) corporate stories; how companies are affected by green trends and green crimes; specific executive skills for continuous improvement including listening, public speaking, media relations, government relations, communicating about risk, communicating in a crisis, and more; and how to build a record of successful environmental communication and

Author

Harrison, E. Bruce

Publisher

Irwin Professional Publishing

Published

1993

Language

EN

ISBN

9781556239458

Subjects

Management, Business