About this document
Vodafone by Namita Dey is a document available to read on EtoBox.
The document discusses the use of simple cartoon characters like pugs and zoozoos in Vodafone advertisements to grab attention and build brand recognition. Early Hutch ads used pugs to convey brief messages in a relatable way. When Hutchison Essar became Vodafone, they introduced the cute and funny zoozoos which appealed to mass audiences through their humor and charm while communicating simply. This non-verbal ad strategy conceived by Rajiv Rao was highly effective at branding Vodafone without many words t
- Author
- Namita Dey
- Language
- EN