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What is Evaluating Brand Extension Strategies about?

This document outlines the course objectives and units for a Brand Management course. The course aims to teach students methods of managing brands and brand strategies. It is divided into 5 units that cover topics like the basics of brands, brand strategies, brand communications, brand extension, and measuring brand performance. Students will learn key branding concepts and how to analyze and evaluate various branding practices through case studies. The overall goal is for students to understand how to effe

Author

Karthiga Rajan

Language

EN