About this document
Packaged Food Trends in Japan 2020 by jchieng9 is a document available to read on EtoBox.
This document provides an executive summary of packaged food in Japan. It discusses how COVID-19 initially impacted the market positively by increasing sales of convenient packaged foods as people ate at home more. It also led to increased demand for healthy and immune-boosting foods. The pandemic accelerated existing trends around health and convenience. Government measures encouraged social distancing, closing businesses and schools, further driving at-home food consumption.
- Author
- jchieng9
- Language
- EN