Can I read Gold Coast City Branding Insights on EtoBox?

Gold Coast City Branding Insights by gpnasdemsulsel is a document available to read on EtoBox.

What is Gold Coast City Branding Insights about?

1) The document summarizes research on city branding and resident attitudes toward their city brand. It focuses on a study of 614 residents of Gold Coast, Australia. 2) The researchers developed a conceptual model of city brand attitudes based on brand association theory and tested it using a quantitative survey. 3) Key findings were that the model was a good fit for Gold Coast residents

Author

gpnasdemsulsel

Language

EN