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What is Dodo Airlines Usability Case Study Analysis about?

Dodo Airlines, a small Southeast Asian carrier, faces significant customer loss due to poor usability of its website and mobile app, leading to booking abandonment and low brand trust. This case study employs a human-centered approach to identify usability issues, create user stories, and propose a usability testing plan, emphasizing the need for a deep understanding of user needs and continuous testing. The findings highlight that Dodo Airlines must address fundamental usability problems to enhance user ex

Author

djorisb

Language

EN