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What is YouTube Average View Duration Decline Analysis about?

In 2020, YouTube experienced a 20% drop in Average View Duration for videos longer than 5 minutes, which was identified as being impacted by the introduction of a new feature called YouTube Shorts. Despite an increase in app installations and no decline in daily or monthly active users, there was a 10% decrease in users selecting longer videos and a 5% decrease in users searching for and watching them. The analysis concluded that the new Shorts feature, which caters to shorter attention spans, is the primar

Author

Nikunj Bagri

Language

EN