About this document

Ethical Challenges in Marketing by Nguyễn Loan is a document available to read on EtoBox.

This document discusses the need to develop an ethical theory to guide marketing practices. It begins by noting that marketing raises many disputed ethical issues regarding practices like advertising, pricing, and product promotion. The document then makes some initial distinctions regarding the study of ethics and marketing. Specifically, it suggests marketing ethics should encompass descriptive, analytical, and normative approaches. Descriptive approaches study actual moral values and practices in marketi

Author

Nguyễn Loan

Language

EN