About this document
Impact of 100ms on Revenue Growth by Parth Thakkar is a document available to read on EtoBox.
1) A report from Akamai found that the optimal load times to achieve peak conversion rates are 1.8 seconds for desktop and 2.7 seconds for mobile. 2) The report also found that every 100ms increase in load time results in a 1% decrease in revenue for Amazon and LinkedIn, and a 0.9% decrease in searches for MSN. 3) The report provides data to support the rule of thumb that desktop performance should be under 2 seconds and mobile performance should be under 3 seconds in order to maximize revenue.
- Author
- Parth Thakkar
- Language
- EN