Can I read Excel Marketing Advertisement Analysis on EtoBox?

Excel Marketing Advertisement Analysis by Siddhesh Gurjar is a document available to read on EtoBox.

What is Excel Marketing Advertisement Analysis about?

This document is a Microsoft Excel answer report from December 12, 2003. It summarizes the results of an optimization problem for advertising allocation with four channels: radio, TV, newspaper, and direct mail. The report lists the target cells to maximize, adjustable cells to vary, and constraints including budget limits, maximum exposure limits for each channel, and percentage restrictions on certain channels.

Author

Siddhesh Gurjar

Language

EN