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Can I read Better Make It Real : Creating Authenticity in an Increasingly Fake World on EtoBox?
Better Make It Real : Creating Authenticity in an Increasingly Fake World by Jill J. Morin is a business book available to read on EtoBox.
What is Better Make It Real : Creating Authenticity in an Increasingly Fake World about?
<p><b>A comprehensive study of the power of differentiation as a key component of any business model, this book includes a step-by-step process to help leaders discover, achieve, express, and sustain their own authentic position.</b><br><br>For the first time in recent history, trust is as important to corporate reputation as quality of products and services, according to the 2010 Edelman Trust Barometer. Still, nearly 70 percent of people say that organizations will revert to "business as usual
Who reads Better Make It Real : Creating Authenticity in an Increasingly Fake World?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Jill J. Morin
- Publisher
- Praeger; Bloomsbury
- Published
- 2010
- Language
- EN
- ISBN
- 9781282524347
- Category
- business
- Subjects
- Business, Philosophy, Management
- Updated
- 2026-03-25
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