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Winning the Story Wars : Why Those Who Tell (and Live) the Best Stories Will Rule the Future by Jonah Sachs is a business book available to read on EtoBox.

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Trying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behaviorgreat stories.With insights from mythology, advertising history, evolutionary biology, and psychology, viral storyteller and advertising expert Jonah Sachs takes readers into a fascinating world of seemingly insurmountable challenges and enormous opportunity. You'll discover how: Social media tools are driving a return to the oral tradition, in which stories that matter rise above the fray Marketers have become today's mythmakers, providing society with explanation, meaning, and ritual Memorable stories based on timeless themes build legions of eager evangelists Marketers and audiences can work together to create deeper meaning and stronger partnerships in building a better world Brands like Old Spice, The Story of Stuff, Nike, the Tea Party, and Occupy Wall Street created and sustain

Who reads Winning the Story Wars : Why Those Who Tell (and Live) the Best Stories Will Rule the Future?

Author

Jonah Sachs

Publisher

Boston, Mass.: Harvard Business Review Press

Published

2012

Language

EN

ISBN

9781422143575

Category

business

Subjects

Marketing, Medical, Psychology

Rating

4.02 / 5 (492 ratings)

Updated

2026-03-14