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Integrated Marketing Communication Strategies by jayed.copy is a document available to read on EtoBox.

What is Integrated Marketing Communication Strategies about?

The document discusses Integrated Marketing Communication (IMC), which is the strategic coordination of various promotional tools to deliver a consistent message about a company and its products. It highlights the importance of understanding the marketing communications mix, which includes advertising, personal selling, sales promotion, public relations, and direct marketing. The document also emphasizes the need for effective communication strategies and the impact of technological advancements on marketin

Author

jayed.copy

Language

EN