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What is Marketing Strategies and Pricing Tactics about?

This lesson teaches students about marketing plans, specifically defining the unique selling proposition and value proposition of products and services. It discusses the marketing process and how to understand customer needs to build value and selling propositions. The lesson also covers the 7Ps of marketing - product, place, price, promotion, people, packaging, and process. It provides examples and guidelines for how to effectively use the marketing mix to drive business. Students are asked to choose a pro

Author

Stormy Tabat

Language

EN