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Digital Innovations in Classical Music by Joshua Cheek is a document available to read on EtoBox.

What is Digital Innovations in Classical Music about?

The paper discusses the impact of digital innovations on the classical music industry, highlighting how organizations have adopted pop marketing techniques and online trading to broaden their consumer base since 1989. It emphasizes the shift from major record companies to independent artists and the growing importance of internet accessibility for promoting classical music. The author aims to provoke discussion on the future of classical music business models in light of these developments.

Author

Joshua Cheek

Language

EN