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Customer Preferences at Big Bazaar by Subham Satyam is a document available to read on EtoBox.
What is Customer Preferences at Big Bazaar about?
This document outlines a research project on customer preferences for choosing Big Bazaar retail stores in Dehradun, India. The objectives are to study factors affecting customer choice of retail stores, preferences in choosing Big Bazaar, and what retains customers at Big Bazaar. A questionnaire will be used to collect primary data from Big Bazaar customers regarding preferences on store attributes, products, services and promotions. The analysis will help Big Bazaar design their marketing and stores to at
- Author
- Subham Satyam
- Language
- EN