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What is Reviving Dong Handicrafts: Strategies for Success about?

This study presents a framework aimed at revitalizing traditional Dong handicrafts in Sanjiang, China, by focusing on product development, craft branding, and marketing strategies. It highlights the cultural and economic significance of these handicrafts while addressing the challenges posed by modernization and globalization. The research concludes that integrating traditional craftsmanship with modern design and technology can enhance marketability and ensure the preservation of cultural heritage.

Author

Mona Yazarloo

Language

EN