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What is Cultural Insights for Japanese Market Entry about?

The Japanese economy grew rapidly after World War 2, especially in the 1960s-1990s, making Japan one of the largest economies in the world. However, an economic bubble in the 1980s caused IKEA to withdraw from the Japanese market in 1986. Economic reforms and deregulation in the 1990s opened Japan back up to foreign competition, allowing IKEA to reenter the market in 2002. Japanese consumers value quality, service, and homogeneity due to cultural influences like Confucianism and limited space in urban areas

Author

Eli Li

Language

EN