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What is Mobile Banking Adoption in Elderly Consumers about?

This study explores the adoption of mobile financial services among elderly consumers, focusing on the impact of technology anxiety and familiarity on their continued usage. It finds that technology anxiety negatively affects their intention to use mobile banking, while familiarity enhances it, with age acting as a significant moderator. The research highlights the need for tailored digital literacy initiatives and age-friendly fintech solutions to address the unique psychological barriers faced by older ad

Author

23014199

Language

EN