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Cleansing Morality: The Macbeth Effect by zcfifz2605 is a document available to read on EtoBox.

This study investigated whether threats to moral purity increase desires for physical cleansing (the "Macbeth effect"). Three studies found that: 1) Recalling an unethical deed increased accessibility of cleansing-related words like "wash" more than an ethical deed. 2) Implicit threats to morality increased preferences for cleansing products more than no threats. 3) Physically cleansing with antiseptic wipes reduced the negative impact of unethical behavior more than not cleansing. Daily cleansing rituals

Author

zcfifz2605

Language

EN