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What is Marketing Channels and Supply Chains about?

This document discusses marketing channels and supply chain management. It defines upstream and downstream partners and examines supply and demand chains from the perspectives of production and customer needs. The nature and importance of marketing channels is explored, including how channel members add value and the number of levels in a channel. Vertical marketing systems, multichannel distribution, and changing channel organization are analyzed. The document also reviews channel design decisions, public

Author

Hasnain Nonari

Language

EN