Can I read SERVQUAL: Measuring Service Quality on EtoBox?
SERVQUAL: Measuring Service Quality by senaka is a document available to read on EtoBox.
What is SERVQUAL: Measuring Service Quality about?
The document discusses the SERVQUAL model, a multiple-item scale designed to measure consumer perceptions of service quality. It was published in the Journal of Retailing in January 1988 and has garnered significant attention, with over 25,000 citations. The authors include A Parsu Parasuraman, Valarie A. Zeithaml, and Leonard L. Berry, who are affiliated with prominent universities.
- Author
- senaka
- Language
- EN