About this document

Tut 1 DMT by Thảo Trang is a document available to read on EtoBox.

Stage Coach Lodge, a boutique hotel in Monterey, California, implemented a digital marketing plan in 2022 to enhance its online presence and reduce reliance on Online Travel Agents (OTAs). The plan included online reputation management, a website overhaul with SEO, PPC advertising, and a content engagement strategy, resulting in approximately $286,000 in direct revenue and a significant increase in guest loyalty. The hotel

Author

Thảo Trang

Language

EN