About this document
Water Brand Positioning Strategies by Rakesh Selvam is a document available to read on EtoBox.
This document discusses the positioning strategies for three water brands: 1) Waves is positioned as a pure, quality home water taste. It targets domestic households and institutions and comes in 1L, 5L, 15L, and 25L packages. 2) Kryztal targets price-sensitive consumers like street vendors. It comes in 500mL, 1L, 2L, and 5L bottles. 3) Splash is a flavored, fortified water with vitamins/minerals. It targets consumers for physical activity and comes in 300mL, 500mL, and 750mL packages.
- Author
- Rakesh Selvam
- Language
- EN