About this document

Consumer Behaviour Theories Overview by Leon Lawn is a document available to read on EtoBox.

This document provides an overview of consumer behaviour theories. It begins with definitions of consumer behaviour and discusses how it emerged as a field of study. It describes how consumer behaviour analyses the purchase process, consumption, and disposal activities, as well as emotional, mental and behavioural responses. The document then discusses the origins and development of consumer behaviour as a marketing discipline. It provides context around the consumer purchase decision process and factors th

Author

Leon Lawn

Language

EN