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About this Business, Management and Accounting article
Mehr als nur ein „Communication Shift“: Neue Formen des Mediamix im lokalen Markt by Thomas Breyer-Mayländer is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- Thomas Breyer-Mayländer
- Publisher
- Gabler Verlag; Springer-Verlag; Springer Science and Business Media LLC (ISSN 1865-6544)
- Published
- 2011
- Language
- DE
- Field
- Business, Management and Accounting (Social Sciences)