Can I read Consumer Decision for Samsung AC on EtoBox?

Consumer Decision for Samsung AC by Faysal Ahmed 191-12-687 is a document available to read on EtoBox.

What is Consumer Decision for Samsung AC about?

Faysal Ahmed wants to buy a Samsung air conditioner for his wife. He draws a consumer decision making model for this purchase. In the model, external influences like marketing efforts and sociocultural factors impact his decision. These include promotional offers and his sister/colleagues owning Samsung ACs. The price is 50,000 Taka. He recognizes his need for an AC, researches options, and evaluates Samsung against local brands due to motivations from colleagues and perceptions of Samsung as a quality bran

Author

Faysal Ahmed 191-12-687

Language

EN