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What is Aruma: Beauty Retail for Peruvian Women about?

Aruma is a retail brand under the Lindcorp group, focusing on beauty and personal care products specifically for Peruvian women, with plans to expand from 16 to 120 stores in five years. The brand emphasizes empathy, genuine beauty, and personalized service, while promoting a positive work environment and internal communication. Aruma aims to position itself as a leader in the market by offering exclusive products and a diverse range of beauty solutions, while also considering corporate social responsibilit

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