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Steps for Effective Social Marketing by Rafaa Dalvi is a document available to read on EtoBox.

What is Steps for Effective Social Marketing about?

This document outlines the 8 key steps in developing a social marketing plan: 1) conduct a situation analysis, 2) select target audiences, 3) set objectives and goals, 4) analyze target audiences and competition, 5) develop marketing strategies around product, price, place, and promotion, 6) develop an evaluation and monitoring plan, 7) determine budgets and find funding, and 8) complete an implementation plan detailing phases, activities, responsibilities, timelines and costs. Each step provides guidance o

Author

Rafaa Dalvi

Language

EN