Can I read Social Media on EtoBox?

Social Media by Ánh Tuyết is a document available to read on EtoBox.

What is Social Media about?

This study investigates consumer reactions to greenwashing on social media, particularly on X (formerly Twitter), highlighting the emotional responses and accountability demands from consumers. Findings reveal a prevalent skepticism towards misleading environmental claims, with fear and sadness being dominant emotions, and underscore the role of social media as a platform for digital activism and public learning. The research emphasizes the need for companies to align their sustainability messaging with act

Author

Ánh Tuyết

Language

EN