About this document
Digital Transformation in Fashion: The Role of AI, AR, and Virtual Try-Ons in Shaping Consumer Purchase Intentions by abhishekk is a document available to read on EtoBox.
The article discusses the impact of digital transformation in the fashion industry, focusing on AI, AR, and virtual try-ons, which significantly influence consumer purchase intentions. It highlights the benefits of personalized shopping experiences and the challenges of privacy concerns, high implementation costs, and varying levels of technological readiness among retailers and consumers. The study emphasizes the need for a responsible innovation strategy to enhance customer engagement and brand loyalty wh
- Author
- abhishekk
- Language
- EN