Can I read Marketing Planning and Strategy Case Book on EtoBox?

Marketing Planning and Strategy Case Book by Jain, Subhash C., 1942- is a book available to read on EtoBox.

What is Marketing Planning and Strategy Case Book about?

<p>This casebook is a collection of the cases from Jain's Marketing Planning and Strategy, 6e. It includes 29 cases that have been used at such schools as Harvard Business School, Stanford University, E.M. Lyon, IESE, and the University of Connecticut. The cases involve companies that the reader will be familiar with-Anheuser-Busch, Carvel, Dell Computers, FedEx/UPS, Gillette, KFC, Lever Brothers', L'Oreal, Kmart/Wal-Mart, Procter &amp; Gamble, Kodak/Fuji, Polaroid, Playboy, Coca-Cola, and Sony. Cases to illustrate each aspect of marketing strategy are included.</p>

Author

Jain, Subhash C., 1942-

Publisher

South-Western College Publishing

Published

2001

Language

EN

ISBN

9780324062625