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Advertisement Impact on Consumer Behavior by Deepak Singh is a document available to read on EtoBox.

What is Advertisement Impact on Consumer Behavior about?

The document discusses how advertisement affects consumer buying behavior regarding mobile phones in India. It provides background on the growing mobile phone market in India, especially targeting rural areas. Colors TeleTech recently launched new mobile phones in India at different price ranges to target various economic classes. The objectives of the research are to understand customer awareness of Colors mobiles, how advertisement influences purchases, what information sources influence buying decisions,

Author

Deepak Singh

Language

EN