About this document
Untitled Document 1 by dikshasaraswat58 is a document available to read on EtoBox.
The study investigates the impact of social media advertising on consumer buying behavior, highlighting the effectiveness of interactive and personalized ads over traditional methods. It aims to understand the influence of factors like trust, engagement, and content quality across different platforms. The expected findings suggest that social media ads significantly affect purchase decisions, with influencer marketing and engaging content playing key roles.
- Author
- dikshasaraswat58
- Language
- EN