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In light of global environmental challenges such as climate change, sustainable consumption and production has been considered as a crucial issue by firms as a "triple bottom line" principle, which is balancing financial, social, and environmental performance (Pujari 2006; Dangelico 2016; Liu et al. 2016; Hussain et al. 2018). Among the ample means that corporations can take to achieve a higher environmental performance of their new products, an effective aspect, is to switch to materials that lead to fewer greenhouse gases emission during producing or more recyclable (Calantone et al. 2010; Dangelico and Pujari 2010). Successful eco-innovative packages need elaborate understanding about how consumers recognise, perceive, consider, and purchase such products. This study intends to explore whether consumers perception towards packages has changed during these decades. An online survey is conducted in TurkPrime (Litman et al. 2017), in which 280 participants left (45.36% male; 87.5% is US citizens). Results indicate that, the perceived environmental friendliness of paper is higher than glass (t (279) = 6.82, p < 0.001), which is higher than metal can (t (279) = 7.36, p < 0.001) that

Author

Jianyu Hao; Zixuan Cheng; Anouk de Regt

Publisher

Springer International Publishing : Imprint: Springer

Published

2022

Language

EN

ISBN

9783030898830

Subjects

Business, Marketing, Computer Science