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What is Managing Creativity in Business about?

This document provides guidance for managers on how to effectively lead creative employees while still maintaining control and direction for the business. It discusses some challenges like encouraging innovation without letting ideas run wild or employees acting unethically to meet targets. It then summarizes three levers or techniques managers can use: 1) Involving employees in developing the company vision and values. 2) Guiding innovation by defining unacceptable strategies or products rather than dictat

Author

Ngoc Yen

Language

EN